/* =========================================================
   Attraction Web Designs
   Monochrome · editorial · agency-grade
   ========================================================= */

:root {
  --ink: #0c1424;           /* deep navy-black (matches brand sheet) */
  --ink-rich: #060c18;      /* even deeper for full-bleed dark sections */
  --ink-soft: #4a5263;
  --ink-mute: #5d646e;  /* darkened from #8a92a0 to pass WCAG AA (4.5:1) on white */
  --ink-faint: #c5cbd4;

  --paper: #ffffff;
  --paper-warm: #faf9f6;
  --paper-soft: #f1f0eb;

  --line: #e6e5e0;
  --line-dark: rgba(255, 255, 255, 0.10);

  --accent: #c19f5a;        /* metallic gold — visual fills + text on DARK backgrounds */
  --accent-deep: #a48646;
  --accent-soft: #e7d6ad;   /* light gold tint */
  --accent-text: #876a36;   /* darker burnt gold — passes WCAG AA on white (4.6:1) for small text */
  --hilite: #f6ecd0;

  --display: "Inter Tight", "Inter", system-ui, sans-serif;
  --sans:    "Inter", system-ui, -apple-system, sans-serif;
  --serif:   "Fraunces", Georgia, serif;

  --radius: 4px;
  --radius-lg: 12px;
  --max: 1320px;

  --shadow-sm: 0 4px 14px rgba(10, 10, 12, 0.05);
  --shadow-md: 0 16px 40px rgba(10, 10, 12, 0.10);
  --shadow-lg: 0 30px 80px rgba(10, 10, 12, 0.18);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.55;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
/* Top-of-page gold accent line (luxury signature) */
body::before {
  content: "";
  display: block;
  height: 3px;
  background: linear-gradient(90deg, var(--accent-deep) 0%, var(--accent) 50%, var(--accent-deep) 100%);
  position: sticky;
  top: 0;
  z-index: 100;
}
img { max-width: 100%; display: block; }
a { color: var(--ink); text-decoration: none; transition: color .15s ease; }
a:hover { color: var(--accent); }
hr { border: 0; height: 1px; background: var(--line); margin: 1rem 0; }

::selection { background: var(--ink); color: var(--paper); }

h1, h2, h3 {
  font-family: var(--display);
  color: var(--ink);
  font-weight: 600;
  line-height: 1.0;
  letter-spacing: -0.04em;
  margin: 0 0 0.5em;
}
h1 { font-size: clamp(3.4rem, 9vw, 8rem); font-weight: 700; }
h2 { font-size: clamp(2.2rem, 4.5vw, 4rem); font-weight: 600; line-height: 1.04; }
h3 { font-size: 1.25rem; font-weight: 600; letter-spacing: -0.02em; line-height: 1.2; }
p  { margin: 0 0 1em; }

em { font-family: var(--serif); font-style: italic; font-weight: 400; }
h1 em, h2 em, h3 em {
  color: var(--accent-text);
  font-weight: 400;
  letter-spacing: -0.02em;
}
/* On dark sections, restore the brighter gold for the italic emphasis */
.hero h1 em,
.section-case h2 em,
.section-case h3 em,
.section-contact h2 em,
.tier-featured h3 em {
  color: var(--accent);
}

.container {
  width: 92%;
  max-width: var(--max);
  margin: 0 auto;
}

.eyebrow {
  font-family: var(--sans);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin: 0 0 1em;
  display: inline-flex;
  align-items: center;
  gap: 0.5em;
}
.eyebrow .dot {
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--accent);
  display: inline-block;
}

/* Buttons ---------------------------------------------------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  font-family: var(--sans);
  font-weight: 500;
  font-size: 0.95rem;
  padding: 0.95em 1.7em;
  border-radius: 999px;
  border: 1px solid transparent;
  transition: all .2s ease;
  cursor: pointer;
  letter-spacing: 0;
}
.btn-primary { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.btn-primary:hover { background: var(--accent); border-color: var(--accent); color: var(--paper); transform: translateY(-1px); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-ghost:hover { background: var(--ink); color: var(--paper); }
.btn-lg { font-size: 1rem; padding: 1.1em 2em; }

/* Header ----------------------------------------------------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, 0.85);
  backdrop-filter: saturate(140%) blur(14px);
  -webkit-backdrop-filter: saturate(140%) blur(14px);
  border-bottom: 1px solid var(--line);
}
.header-inner {
  display: flex;
  align-items: center;
  gap: 1.5rem;
  padding: 1rem 0;
}
.brand { display: flex; align-items: center; gap: 0.7rem; flex: 0 0 auto; }
.brand-mark {
  width: 36px;
  height: 36px;
  object-fit: contain;
  display: block;
}
.brand-text { display: flex; flex-direction: column; line-height: 1.05; }
.brand-name {
  font-family: var(--display);
  font-size: 1rem;
  font-weight: 600;
  color: var(--ink);
  letter-spacing: -0.01em;
  text-transform: none;
}
.brand-tag {
  font-family: var(--sans);
  font-size: 0.66rem;
  color: var(--ink-mute);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-weight: 500;
}

.nav-toggle {
  display: none;
  background: transparent;
  border: 0;
  width: 42px; height: 42px;
  padding: 12px 8px;
  cursor: pointer;
  flex-direction: column;
  justify-content: space-between;
  margin-left: auto;
}
.nav-toggle span {
  display: block;
  height: 2px;
  width: 100%;
  background: var(--ink);
  transition: transform .25s ease, opacity .2s ease;
}
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(8px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-8px) rotate(-45deg); }

.nav { margin-left: auto; display: flex; gap: 2rem; align-items: center; }
.nav a {
  color: var(--ink);
  font-size: 0.92rem;
  font-weight: 500;
  position: relative;
  padding: 0.35em 0;
}
.nav a::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: 0;
  height: 1px;
  background: var(--ink);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .25s ease;
}
.nav a:hover::after { transform: scaleX(1); transform-origin: left; }

/* Hero ------------------------------------------------------- */
.hero {
  position: relative;
  background: var(--ink);
  color: var(--paper);
  padding: 7rem 0 0;
  overflow: hidden;
}
.hero::before {
  /* large faded TW monogram on the right — bold gold flourish */
  content: "";
  position: absolute;
  top: 50%;
  right: -6%;
  transform: translateY(-50%);
  width: 720px;
  height: 720px;
  background-image: url('images/mark.png');
  background-repeat: no-repeat;
  background-position: center;
  background-size: contain;
  opacity: 0.045;
  filter: brightness(0) invert(76%) sepia(58%) saturate(327%) hue-rotate(7deg) brightness(91%) contrast(86%);
  pointer-events: none;
  z-index: 0;
}
.hero::after {
  /* gold gradient ring as a second luxury accent */
  content: "";
  position: absolute;
  top: -200px;
  right: -200px;
  width: 480px;
  height: 480px;
  border-radius: 50%;
  border: 1px solid rgba(193, 159, 90, 0.18);
  pointer-events: none;
  z-index: 0;
}
.hero .container { position: relative; z-index: 1; }
.hero-inner {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
  gap: 4rem;
  align-items: center;
}
.hero-copy { max-width: 640px; }
.hero-visual {
  position: relative;
  justify-self: end;
  width: 100%;
  max-width: 560px;
  padding-bottom: 4rem;
}
.hero-visual::before {
  /* soft gold glow behind the image */
  content: "";
  position: absolute;
  inset: -8% -8% 0 -8%;
  background: radial-gradient(60% 50% at 70% 35%, rgba(193, 159, 90, 0.22), transparent 70%);
  filter: blur(6px);
  pointer-events: none;
  z-index: 0;
}
.hero-visual img {
  position: relative;
  z-index: 1;
  width: 100%;
  height: auto;
  border-radius: var(--radius-lg);
  border: 1px solid rgba(193, 159, 90, 0.25);
  box-shadow: var(--shadow-lg);
  transform: rotate(-1deg);
  transition: transform .4s ease;
}
.hero-visual:hover img { transform: rotate(0deg) translateY(-2px); }
.hero .eyebrow { color: var(--ink-faint); }
.hero .eyebrow .dot { background: var(--accent); }
.hero h1 {
  margin-top: 1.2rem;
  margin-bottom: 0;
  color: var(--paper);
}
.hero h1 em {
  display: inline;
  color: var(--accent);
  font-weight: 400;
}
.hero .lede {
  font-size: 1.35rem;
  line-height: 1.45;
  color: rgba(255, 255, 255, 0.72);
  max-width: 56ch;
  margin: 2.2rem 0 0;
  font-weight: 400;
}
.hero-ctas {
  display: flex;
  gap: 0.8rem;
  flex-wrap: wrap;
  margin: 3rem 0 5rem;
}
.hero .btn-primary {
  background: var(--accent);
  border-color: var(--accent);
  color: var(--ink);
}
.hero .btn-primary:hover {
  background: var(--paper);
  border-color: var(--paper);
  color: var(--ink);
}
.hero .btn-ghost {
  background: transparent;
  border-color: rgba(255,255,255,0.4);
  color: var(--paper);
}
.hero .btn-ghost:hover {
  background: var(--paper);
  border-color: var(--paper);
  color: var(--ink);
}

/* Marquee strip --------------------------------------------- */
.marquee {
  border-top: 1px solid rgba(193, 159, 90, 0.25);
  border-bottom: 1px solid rgba(193, 159, 90, 0.25);
  background: var(--ink-rich);
  overflow: hidden;
  padding: 1.2rem 0;
}
.marquee-track {
  display: flex;
  align-items: center;
  gap: 2.8rem;
  white-space: nowrap;
  animation: marquee 38s linear infinite;
  font-family: var(--display);
  font-size: 0.92rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.85);
}
.marquee-track .bullet { color: var(--accent); font-size: 0.55rem; }
@keyframes marquee {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* Sections --------------------------------------------------- */
.section { padding: 7rem 0; }
.section-head {
  max-width: 760px;
  margin: 0 0 4rem;
}
.section-head .eyebrow { margin-bottom: 1.2em; }
.section-sub { color: var(--ink-soft); font-size: 1.1rem; max-width: 60ch; }

/* Offer ------------------------------------------------------ */
.section-offer { background: var(--paper); }
.who-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  margin-top: 3rem;
  background: var(--line);
  border: 1px solid var(--line);
}
.who-card {
  background: var(--paper);
  padding: 2.6rem 2rem;
  text-align: left;
  transition: background .2s ease;
}
.who-card:hover { background: var(--paper-warm); }
.who-icon {
  display: inline-block;
  font-family: var(--display);
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--ink-mute);
  letter-spacing: 0.18em;
  margin-bottom: 1.2rem;
}
.who-card h3 { font-size: 1.6rem; font-weight: 600; margin-bottom: 0.8em; line-height: 1.15; }
.who-card p { color: var(--ink-soft); font-size: 0.97rem; margin: 0; }

/* Capabilities ----------------------------------------------- */
.section-capabilities {
  background: var(--paper-warm);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.caps-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin-top: 3rem;
}
.cap {
  position: relative;
  padding: 2.4rem 2rem 2.4rem 0;
  border-right: 1px solid var(--line);
}
.cap:last-child { border-right: 0; }
.cap:first-child { padding-left: 0; }
.cap:not(:first-child) { padding-left: 2rem; }
.cap-no {
  display: block;
  font-family: var(--display);
  font-weight: 700;
  font-size: 0.9rem;
  letter-spacing: 0.08em;
  color: var(--accent-text);
  margin-bottom: 1.4rem;
  position: relative;
  padding-bottom: 1.4rem;
}
.cap-no::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: 0;
  width: 32px;
  height: 1px;
  background: var(--accent-text);
}
.cap h3 {
  font-size: 1.45rem;
  font-weight: 600;
  margin-bottom: 0.7em;
  letter-spacing: -0.02em;
}
.cap p {
  color: var(--ink-soft);
  font-size: 0.97rem;
  margin: 0;
  line-height: 1.55;
}

/* Ecosystem section (TAB + Site + AttractionBot loop) ------ */
.section-tools {
  background: var(--paper-warm);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

/* 3-step ecosystem flow */
.ecosystem-flow {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr;
  gap: 2rem;
  align-items: stretch;
  margin: 3rem 0 2rem;
}
.flow-step {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 2rem 1.8rem;
  position: relative;
  transition: border-color .2s ease;
}
.flow-step:hover { border-color: rgba(193, 159, 90, 0.4); }
.flow-no {
  display: inline-block;
  font-family: var(--display);
  font-weight: 700;
  font-size: 0.85rem;
  letter-spacing: 0.08em;
  color: var(--accent-text);
  margin-bottom: 1rem;
  padding-bottom: 0.9rem;
  position: relative;
}
.flow-no::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: 0;
  width: 28px;
  height: 1px;
  background: var(--accent-text);
}
.flow-step h3 {
  font-size: 1.3rem;
  font-weight: 600;
  margin-bottom: 0.7em;
  line-height: 1.15;
  letter-spacing: -0.02em;
}
.flow-step h3 em {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  color: var(--accent-text);
}
.flow-step p {
  font-size: 0.92rem;
  color: var(--ink-soft);
  line-height: 1.55;
  margin: 0;
}
.flow-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--accent);
  opacity: 0.7;
}

.ecosystem-summary {
  text-align: center;
  max-width: 60ch;
  margin: 0 auto 4rem;
  color: var(--ink);
  font-size: 1rem;
  line-height: 1.6;
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
}

.tools-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.4rem;
  margin-top: 0;
}
.tool-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 2.4rem 2.2rem;
  position: relative;
  transition: border-color .2s ease, transform .2s ease;
}
.tool-card:hover {
  border-color: rgba(193, 159, 90, 0.5);
  transform: translateY(-2px);
}
.tool-tag {
  font-family: var(--display);
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--accent-text);
  margin: 0 0 1rem;
}
.tool-card h3 {
  font-size: 2rem;
  font-weight: 600;
  margin-bottom: 1rem;
  letter-spacing: -0.03em;
  line-height: 1.05;
}
.tool-pitch {
  color: var(--ink-soft);
  font-size: 1rem;
  line-height: 1.55;
  margin-bottom: 1.4rem;
}
.tool-bullets {
  list-style: none;
  padding: 0;
  margin: 0 0 1.6rem;
}
.tool-bullets li {
  position: relative;
  padding-left: 1.4rem;
  margin-bottom: 0.55rem;
  font-size: 0.95rem;
  color: var(--ink);
  line-height: 1.5;
}
.tool-bullets li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.6em;
  width: 8px;
  height: 1px;
  background: var(--accent);
}
.tool-link {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  font-family: var(--display);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.02em;
  color: var(--ink);
  border-bottom: 1px solid var(--ink);
  padding-bottom: 2px;
  transition: color .2s ease, border-color .2s ease;
}
.tool-link:hover {
  color: var(--accent-text);
  border-color: var(--accent-text);
}
.tools-note {
  margin: 3rem auto 0;
  max-width: 60ch;
  text-align: center;
  color: var(--ink-soft);
  font-size: 0.95rem;
  line-height: 1.6;
}
.tools-note em {
  color: var(--accent-text);
}
.tools-note-academy {
  margin-top: 1.4rem;
  font-size: 0.95rem;
  border-top: 1px solid var(--line);
  padding-top: 1.6rem;
}
.tools-note-academy strong {
  color: var(--ink);
}
.tools-academy-link {
  display: inline-block;
  margin-left: 0.4rem;
  color: var(--accent-text);
  border-bottom: 1px solid var(--accent);
  text-decoration: none;
  white-space: nowrap;
  transition: opacity 0.2s ease;
}
.tools-academy-link:hover { opacity: 0.75; }

@media (max-width: 960px) {
  .tools-grid { grid-template-columns: 1fr; }
  .tool-card { padding: 2rem 1.6rem; }
  .ecosystem-flow {
    grid-template-columns: 1fr;
    gap: 0.8rem;
  }
  .flow-arrow {
    transform: rotate(90deg);
    padding: 0.4rem 0;
  }
  .ecosystem-summary { font-size: 0.95rem; }
}

/* Mobile-first proof --------------------------------------- */
.section-mobile {
  background: var(--paper);
  border-top: 1px solid var(--line);
}
.mobile-inner {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: 5rem;
  align-items: center;
}
.mobile-copy .section-sub { margin-bottom: 1.6rem; }
.mobile-points {
  list-style: none;
  padding: 0;
  margin: 1.6rem 0 0;
}
.mobile-points li {
  position: relative;
  padding-left: 1.6rem;
  margin-bottom: 0.7rem;
  color: var(--ink);
  font-size: 0.97rem;
  line-height: 1.5;
}
.mobile-points li::before {
  content: "✦";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--accent-text);
  font-size: 0.85rem;
}
.mobile-shots {
  position: relative;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.4rem;
  align-items: center;
  justify-items: center;
}
.mobile-shot {
  margin: 0;
  width: 100%;
  max-width: 280px;
  transition: transform .35s ease;
}
.mobile-shot img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: 28px;
  filter: drop-shadow(0 24px 40px rgba(10, 10, 12, 0.18));
}
.mobile-shot-a { transform: rotate(-4deg) translateY(8px); }
.mobile-shot-b { transform: rotate(4deg) translateY(-8px); }
.mobile-shots:hover .mobile-shot-a { transform: rotate(-2deg) translateY(4px); }
.mobile-shots:hover .mobile-shot-b { transform: rotate(2deg) translateY(-4px); }

/* Case study ------------------------------------------------- */
.section-case {
  background: var(--ink-rich);
  color: var(--paper);
  position: relative;
  overflow: hidden;
}
.section-case h2,
.section-case h3 { color: var(--paper); }
.section-case .eyebrow { color: var(--ink-faint); }
.section-case .eyebrow .dot { background: var(--accent); }
.section-case .section-sub { color: rgba(255,255,255,0.6); }

/* Selected work — 3-up grid */
.work-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.4rem;
}
.work-card {
  display: flex;
  flex-direction: column;
  background: rgba(255,255,255,0.02);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius-lg);
  overflow: hidden;
  transition: transform .25s ease, border-color .25s ease, background .25s ease;
}
.work-card:hover {
  transform: translateY(-4px);
  border-color: rgba(193, 159, 90, 0.5);
  background: rgba(193, 159, 90, 0.04);
}
.work-frame {
  position: relative;
  display: block;
  background: var(--paper);
  aspect-ratio: 4 / 3;
  border-bottom: 1px solid rgba(255,255,255,0.06);
}
.work-iframe,
.work-shot {
  width: 100%;
  height: calc(100% - 38px);
  border: 0;
  display: block;
  object-fit: cover;
  object-position: top center;
  pointer-events: none; /* clicks bubble to the wrapping <a> */
  transition: transform .6s ease;
}
.work-card:hover .work-shot { transform: scale(1.03); }
.work-overlay {
  position: absolute;
  bottom: 14px;
  right: 14px;
  background: var(--accent);
  color: var(--ink);
  font-family: var(--display);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  padding: 0.5em 1em;
  border-radius: 999px;
  box-shadow: var(--shadow-md);
  opacity: 0;
  transform: translateY(6px);
  transition: opacity .25s ease, transform .25s ease;
  pointer-events: none;
}
.work-card:hover .work-overlay { opacity: 1; transform: translateY(0); }
.work-meta {
  padding: 1.6rem 1.6rem 1.8rem;
}
.work-tag {
  font-family: var(--display);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 0.7em;
}
.work-meta h3 {
  font-size: 1.6rem;
  font-weight: 600;
  color: var(--paper);
  margin-bottom: 0.4em;
}
.work-meta p {
  color: rgba(255,255,255,0.65);
  font-size: 0.93rem;
  margin: 0;
  line-height: 1.55;
}

/* (legacy single-case styles kept for reference, no longer rendered) */
.case-grid {
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 4rem;
  align-items: center;
}
.case-frame {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-lg);
  background: var(--paper);
  border: 1px solid rgba(255,255,255,0.08);
  aspect-ratio: 4 / 3;
}
.browser-bar {
  display: flex;
  align-items: center;
  gap: 6px;
  background: var(--paper-soft);
  padding: 11px 14px;
  border-bottom: 1px solid var(--line);
}
.browser-bar .dot {
  width: 11px; height: 11px;
  border-radius: 50%;
  background: #ff5f57;
}
.browser-bar .dot:nth-child(2) { background: #febc2e; }
.browser-bar .dot:nth-child(3) { background: #28c840; }
.browser-bar .url {
  margin-left: 14px;
  font-size: 0.78rem;
  color: var(--ink-soft);
  font-family: ui-monospace, "SF Mono", Menlo, Consolas, monospace;
}
.case-frame iframe {
  width: 100%;
  height: calc(100% - 38px);
  border: 0;
  display: block;
}
.case-overlay-link {
  position: absolute;
  bottom: 14px; right: 14px;
  background: var(--ink);
  color: var(--paper);
  font-size: 0.85rem;
  font-weight: 500;
  padding: 0.55em 1.1em;
  border-radius: 999px;
  box-shadow: var(--shadow-md);
  transition: all .2s ease;
}
.case-overlay-link:hover { background: var(--accent); color: var(--paper); }

.case-copy h3 {
  font-size: 1.6rem;
  margin-bottom: 1.2rem;
  font-weight: 600;
}
.check-list { list-style: none; padding: 0; margin: 0 0 2rem; }
.check-list li {
  position: relative;
  padding-left: 1.8rem;
  margin-bottom: 0.6rem;
  color: rgba(255,255,255,0.85);
  line-height: 1.55;
  font-size: 0.97rem;
}
.check-list li::before {
  content: "→";
  position: absolute;
  left: 0; top: 0;
  color: var(--accent);
  font-weight: 700;
}

.testimonial {
  margin: 0;
  padding: 2rem 2.2rem;
  background: rgba(255,255,255,0.04);
  border-left: 2px solid var(--accent);
  border-radius: 0 var(--radius-lg) var(--radius-lg) 0;
}
.testimonial p {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.3rem;
  line-height: 1.45;
  color: var(--paper);
  margin: 0 0 1rem;
}
.testimonial cite { font-style: normal; display: block; }
.testimonial cite strong {
  display: block;
  color: var(--paper);
  font-family: var(--display);
  font-weight: 600;
  font-size: 0.95rem;
}
.testimonial cite span {
  color: rgba(255,255,255,0.55);
  font-size: 0.85rem;
  letter-spacing: 0.04em;
}

/* Pricing ---------------------------------------------------- */
.section-pricing { background: var(--paper); }

/* "Every item is optional" banner above tier grid */
.pricing-banner {
  display: flex;
  align-items: flex-start;
  gap: 0.9rem;
  max-width: 920px;
  margin: 0 auto 3rem;
  padding: 1.4rem 1.8rem;
  background: linear-gradient(90deg, rgba(193,159,90,0.06) 0%, rgba(193,159,90,0.12) 50%, rgba(193,159,90,0.06) 100%);
  border: 1px solid rgba(193, 159, 90, 0.35);
  border-radius: var(--radius-lg);
}
.pricing-banner-mark {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  width: 1.8rem;
  height: 1.8rem;
  border-radius: 50%;
  background: var(--accent);
  color: var(--ink);
  font-family: var(--display);
  font-weight: 700;
  font-size: 0.95rem;
  margin-top: 0.1rem;
}
.pricing-banner p {
  margin: 0;
  color: var(--ink);
  font-size: 0.95rem;
  line-height: 1.55;
}
.pricing-banner strong { color: var(--ink); font-weight: 700; }

.tier-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}

/* Inline "(Bundled here…)" annotation inside tier bullets */
.tier-list li em {
  display: inline;
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  color: var(--accent-text);
  font-size: 0.92em;
}
.tier-featured .tier-list li em {
  color: var(--accent-soft);
}
.tier {
  background: var(--paper);
  padding: 2.4rem 2rem 2.6rem;
  display: flex;
  flex-direction: column;
  position: relative;
  transition: background .2s ease;
}
.tier:hover { background: var(--paper-warm); }
.tier-no {
  font-family: var(--display);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-mute);
  margin: 0 0 1em;
}
.tier h3 {
  font-size: 2.4rem;
  font-family: var(--display);
  font-weight: 600;
  letter-spacing: -0.04em;
  line-height: 1;
  margin-bottom: 0.4em;
}
.tier-pos {
  font-size: 0.95rem;
  color: var(--ink-soft);
  margin-bottom: 1.6rem;
  min-height: 4em;
  line-height: 1.5;
}
.tier-price {
  font-family: var(--display);
  font-size: 2.6rem;
  font-weight: 700;
  color: var(--ink);
  margin: 0;
  line-height: 1;
  letter-spacing: -0.04em;
}
.tier-price::first-letter,
.tier-price {
  /* unify */
}
.tier:not(.tier-featured) .tier-price {
  background: linear-gradient(135deg, var(--ink) 0%, var(--accent-deep) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.tier hr {
  margin: 1.4rem 0 1.4rem;
  background: var(--line);
}
.tier-list {
  list-style: none;
  padding: 0;
  margin: 0 0 1.6rem;
  flex: 1;
}
.tier-list li {
  position: relative;
  padding-left: 1.4rem;
  margin-bottom: 0.55rem;
  font-size: 0.92rem;
  line-height: 1.5;
  color: var(--ink);
}
.tier-list li::before {
  content: "";
  position: absolute;
  left: 0; top: 0.55em;
  width: 8px; height: 1px;
  background: var(--ink);
}
.tier-best {
  font-size: 0.82rem;
  color: var(--ink-soft);
  margin-bottom: 1.6rem;
  line-height: 1.5;
}
.tier-best strong {
  color: var(--ink);
  display: block;
  font-family: var(--display);
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  margin-bottom: 0.4em;
}
.tier-cta { align-self: flex-start; }

.tier-featured {
  background: var(--ink);
  color: var(--paper);
}
.tier-featured:hover { background: var(--ink); }
.tier-featured .tier-no { color: var(--ink-faint); }
.tier-featured h3 { color: var(--paper); }
.tier-featured .tier-pos { color: rgba(255,255,255,0.7); }
.tier-featured .tier-price { color: var(--paper); }
.tier-featured hr { background: rgba(255,255,255,0.18); }
.tier-featured .tier-list li { color: rgba(255,255,255,0.92); }
.tier-featured .tier-list li::before { background: var(--accent); height: 2px; top: 0.6em; }
.tier-featured .tier-best { color: rgba(255,255,255,0.6); }
.tier-featured .tier-best strong { color: var(--paper); }
.tier-featured .btn-primary { background: var(--accent); border-color: var(--accent); color: var(--ink); }
.tier-featured .btn-primary:hover { background: var(--paper); border-color: var(--paper); color: var(--ink); }
.tier-featured .badge {
  position: absolute;
  top: 1.4rem;
  right: 1.4rem;
  background: var(--accent);
  color: var(--ink);
  font-family: var(--display);
  font-size: 0.62rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  padding: 0.45em 0.9em;
  border-radius: 999px;
  white-space: nowrap;
}

/* Build-your-own CTA (replaces À la carte) ------------------ */
.section-addons { background: var(--paper-warm); }
.byo-card {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 4rem;
  align-items: center;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 3.4rem 3rem;
  box-shadow: var(--shadow-sm);
  position: relative;
  overflow: hidden;
}
.byo-card::before {
  /* faint gold ring on the right */
  content: "";
  position: absolute;
  top: 50%;
  right: -10%;
  width: 22rem;
  height: 22rem;
  border-radius: 50%;
  border: 1px solid rgba(193, 159, 90, 0.18);
  transform: translateY(-50%);
  pointer-events: none;
}
.byo-copy { position: relative; z-index: 1; }
.byo-copy h2 { margin-bottom: 0.6em; }
.byo-lede {
  color: var(--ink-soft);
  font-size: 1.05rem;
  line-height: 1.55;
  margin: 0;
  max-width: 50ch;
}
.byo-cta-wrap {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.8rem;
  position: relative;
  z-index: 1;
}
.byo-cta {
  white-space: nowrap;
}
.byo-aside {
  font-size: 0.85rem;
  color: var(--ink-mute);
  margin: 0;
  max-width: 28ch;
  line-height: 1.5;
}

/* Legacy .addons-grid + .addon left in case other places reference them */
.addons-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0;
  background: var(--line);
  border: 1px solid var(--line);
}
.addon {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 1.4rem 1.8rem;
  font-size: 0.97rem;
  gap: 1rem;
  background: var(--paper);
  transition: background .15s ease;
}
.addon:hover { background: var(--paper-warm); }
.addon strong {
  color: var(--ink);
  font-family: var(--display);
  font-size: 1.1rem;
  font-weight: 700;
  white-space: nowrap;
  letter-spacing: -0.01em;
}

/* Care plans ------------------------------------------------- */
.section-care { background: var(--paper); }
.care-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.care-grid-2 {
  grid-template-columns: repeat(2, 1fr);
  max-width: 880px;
  margin: 0 auto;
}
.care {
  background: var(--paper);
  padding: 2.6rem 2.2rem;
  transition: background .2s ease;
}
.care:hover { background: var(--paper-warm); }
.care h3 {
  font-size: 1.7rem;
  font-family: var(--display);
  font-weight: 600;
  letter-spacing: -0.02em;
  margin-bottom: 0.4em;
}
.care-price {
  font-family: var(--display);
  font-size: 2.6rem;
  color: var(--ink);
  font-weight: 700;
  margin: 0 0 0.4em;
  line-height: 1;
  letter-spacing: -0.04em;
}
.care-price span { font-size: 1rem; color: var(--ink-mute); font-weight: 400; letter-spacing: 0; }
.care-pitch {
  color: var(--ink-soft);
  font-size: 0.95rem;
  margin-bottom: 1.4rem;
}
.care ul { list-style: none; padding: 0; margin: 0; }
.care ul li {
  position: relative;
  padding-left: 1.4rem;
  margin-bottom: 0.55rem;
  font-size: 0.92rem;
  line-height: 1.55;
}
.care ul li::before {
  content: "";
  position: absolute;
  left: 0; top: 0.6em;
  width: 8px; height: 1px;
  background: var(--ink);
}
.care-featured {
  background: var(--ink);
  color: var(--paper);
}
.care-featured:hover { background: var(--ink); }
.care-featured h3,
.care-featured .care-price { color: var(--paper); }
.care-featured .care-price span { color: rgba(255,255,255,0.55); }
.care-featured .care-pitch { color: rgba(255,255,255,0.7); }
.care-featured ul li { color: rgba(255,255,255,0.92); }
.care-featured ul li::before { background: var(--accent); height: 2px; }
.care-fineprint {
  margin-top: 1.25rem;
  font-size: 0.85rem;
  color: var(--ink-mute);
  line-height: 1.5;
}
.care-featured .care-fineprint { color: rgba(255,255,255,0.55); }
.care-define {
  margin: 2.5rem auto 0;
  max-width: 56rem;
  font-size: 0.9rem;
  color: var(--ink-mute);
  line-height: 1.6;
  text-align: center;
}
.care-define strong { color: var(--ink); }

/* Process ---------------------------------------------------- */
.section-process { background: var(--paper-warm); }
.steps {
  list-style: none;
  padding: 0;
  margin: 0;
  border-top: 1px solid var(--line);
}
.steps li {
  display: grid;
  grid-template-columns: 100px 1fr;
  gap: 3rem;
  padding: 2.4rem 0;
  border-bottom: 1px solid var(--line);
  align-items: start;
}
.step-no {
  font-family: var(--display);
  font-size: 4.4rem;
  font-weight: 700;
  background: linear-gradient(135deg, var(--accent) 0%, var(--accent-deep) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  line-height: 0.9;
  letter-spacing: -0.06em;
}
.steps li h3 { margin-bottom: 0.5em; font-size: 1.5rem; font-weight: 600; }
.steps li p { color: var(--ink-soft); margin: 0; font-size: 1rem; max-width: 60ch; }

/* Contact ---------------------------------------------------- */
.section-contact {
  background: var(--ink);
  color: var(--paper);
  text-align: center;
}
.section-contact .eyebrow { color: var(--ink-faint); }
.section-contact h2 { color: var(--paper); font-size: clamp(2.6rem, 6vw, 5rem); max-width: 16ch; margin: 0 auto 0.4em; }
.section-contact h2 em { color: var(--paper); }
.section-contact .lede { color: rgba(255,255,255,0.7); max-width: 56ch; margin: 1.5rem auto 0; font-size: 1.15rem; }

/* Contact / final CTA --------------------------------------- */
.contact-cta {
  margin: 3rem auto 1.4rem;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 1rem;
}
.contact-cta-button {
  background: var(--accent);
  border-color: var(--accent);
  color: var(--ink);
  font-size: 1.05rem;
  padding: 1.2em 2.4em;
}
.contact-cta-button:hover {
  background: var(--paper);
  border-color: var(--paper);
  color: var(--ink);
  transform: translateY(-1px);
}
.contact-cta-aside {
  font-size: 0.9rem;
  color: rgba(255,255,255,0.55);
  margin: 0;
}
.contact-cta-aside a {
  color: var(--accent);
  border-bottom: 1px solid rgba(193, 159, 90, 0.35);
  transition: color .2s ease, border-color .2s ease;
}
.contact-cta-aside a:hover {
  color: var(--paper);
  border-color: var(--paper);
}

.placeholder-note {
  font-size: 0.8rem;
  font-style: italic;
  color: rgba(255,255,255,0.40);
  margin-top: 1.4rem;
}

/* Footer ----------------------------------------------------- */
.site-footer {
  background: var(--ink-rich);
  color: rgba(255, 255, 255, 0.6);
  padding: 3.5rem 0 3rem;
  position: relative;
}
.site-footer::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0; right: 0;
  height: 1px;
  background: linear-gradient(90deg, transparent 0%, var(--accent) 50%, transparent 100%);
}
.site-footer .footer-logo {
  filter: brightness(0) invert(1);
  opacity: 0.92;
}
.site-footer .footer-copy { color: rgba(255, 255, 255, 0.5); }
.footer-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
}
.footer-brand { display: flex; align-items: center; }
.footer-logo {
  height: 56px;
  width: auto;
  display: block;
}
.footer-copy { margin: 0; font-size: 0.85rem; color: var(--ink-mute); letter-spacing: 0.02em; }

/* Responsive ------------------------------------------------- */
@media (max-width: 1080px) {
  .tier-grid { grid-template-columns: repeat(2, 1fr); }
  .caps-grid { grid-template-columns: repeat(2, 1fr); }
  .work-grid { grid-template-columns: repeat(2, 1fr); }
  .cap { border-right: 0; border-bottom: 1px solid var(--line); padding: 2rem 0; }
  .cap:nth-child(2n) { padding-left: 2rem; border-left: 1px solid var(--line); }
  .cap:not(:first-child) { padding-left: 0; }
  .cap:nth-child(2n):not(:first-child) { padding-left: 2rem; }
  h1 { font-size: clamp(3rem, 11vw, 6rem); }
  .hero-inner { grid-template-columns: 1fr; gap: 2.5rem; }
  .hero-visual { justify-self: center; max-width: 480px; padding-bottom: 2rem; }
  .mobile-inner { grid-template-columns: 1fr; gap: 3rem; }
  .mobile-shots { max-width: 520px; margin: 0 auto; }
}
@media (max-width: 960px) {
  .header-inner { position: relative; flex-wrap: wrap; }
  .nav-toggle { display: flex; }
  .nav {
    display: none;
    flex-direction: column;
    gap: 0;
    margin-left: 0;
    position: absolute;
    top: 100%;
    left: 0; right: 0;
    background: rgba(255,255,255,0.98);
    backdrop-filter: saturate(140%) blur(10px);
    padding: 0.4rem 5% 1rem;
    border-top: 1px solid var(--line);
    box-shadow: var(--shadow-md);
  }
  .nav.is-open { display: flex; }
  .nav a { padding: 1rem 0; font-size: 1.05rem; border-bottom: 1px solid var(--line); }
  .nav a:last-child { border-bottom: 0; }
  .nav a::after { display: none; }
  .header-cta { margin-left: 0.6rem; }
  .who-grid { grid-template-columns: 1fr; }
  .who-card { padding: 2rem 1.6rem; }
  .case-grid { grid-template-columns: 1fr; gap: 2.5rem; }
  .case-frame { aspect-ratio: 16 / 10; }
  .work-grid { grid-template-columns: 1fr; gap: 1.4rem; }
  .work-frame { aspect-ratio: 16 / 10; }
  .care-grid { grid-template-columns: 1fr; }
  .care-grid-2 { grid-template-columns: 1fr; }
  .byo-card { grid-template-columns: 1fr; gap: 2.2rem; padding: 2.4rem 1.8rem; }
  .byo-card::before { display: none; }
  .pricing-banner { padding: 1.2rem 1.4rem; gap: 0.7rem; }
  .pricing-banner p { font-size: 0.9rem; }
  .section { padding: 4.5rem 0; }
  .hero { padding-top: 4rem; }
  .hero-ctas { margin: 2rem 0 3.5rem; }
  .steps li { grid-template-columns: 70px 1fr; gap: 1.4rem; }
  .step-no { font-size: 2.5rem; }
}
@media (max-width: 720px) {
  .addons-grid { grid-template-columns: 1fr; }
  .caps-grid { grid-template-columns: 1fr; }
  .cap, .cap:nth-child(2n) { padding: 1.8rem 0; border-left: 0; }
}
@media (max-width: 560px) {
  body { font-size: 16px; }
  .header-cta { padding: 0.6em 1.1em; font-size: 0.85rem; }
  .brand-tag { display: none; }
  .tier-grid { grid-template-columns: 1fr; }
  .steps li { grid-template-columns: 1fr; gap: 0.6rem; padding: 1.6rem 0; }
  .step-no { font-size: 2rem; }
  .hero .lede { font-size: 1.1rem; }
  .mobile-shot { max-width: 220px; }
  .mobile-shots { gap: 0.8rem; }
}